
Brinc offers a range of benefits for public and private sector employees in
the workplace and qualified, responsive customers for retailers and service
providers.
Public Sector
Private Sector
Our members are in the
right frame of mind to shop – with
higher
than average conversion rates in key categories – we know what they
like and what they buy. We can offer you
full reporting and measurability
on your campaigns.
Our portfolio of public and private sector sites currently promotes
over
100 top brands, retailers and service providers. We use our extensive
experience and work closely with our retail partners to ensure they achieve
the best results.
The majority of our retailers opt to go across both public and private sector
sites with a potential audience of over 4 million and growing! A number choose
to only give NHS employees discreet benefits in recognition of the work they
do – it’s up to you!
Sponsorship – The option is now available to align yourself with the top brand within
the public service arena - NHSDiscounts! You can benefit from a number of our key marketing methods below, along with
a selection of specifically customised advertising channels to enhance your brands image within the marketplace.
Retailer online presence – you get a dedicated web
page across our sites which contains your key offers and links. This gives you
permanent presence on the portals. You can also
feature in the Shop Now online ‘magazine’, key category areas,
featured discount slots and Best Bargains feature.
Regular multi retailer email - over 50% of our member base
has opted to receive regular multi retailer email communications from us.
Our newsletter CTR is well
above retail industry standards. The multi
retailer emails are a cost effective way to promote your products or services
to our members.
Targeted email – is the most effective way to
maximise
conversion rates and raise brand awareness. Choose the most relevant demographic
profile for your product or service by gender, age, job role, region and preferences.
[NB: We do not sell our mailing lists to third parties]
Banner advertising – there is a selection of banner
advertising opportunities available which can be bought as one-off's or utilised
as part of longer term promotional campaigns across our sites.
NHS Roadshows – take your brand face to face. Road
shows provide a fantastic opportunity to engage staff working in the NHS on
a
one-on-one basis. Road shows are promoted through emails and on-site
via posters, newsletters and intranet sites.
Measurement and reporting - we
know how important it is to track your campaigns and ROI. We can provide you
with CTR and other information relevant to your campaigns with us. Our Account
Managers meet with you on a regular basis to review and report on activity.
NHSOpinions online surveys - Brinc has partnered with YouGov, a leading online market research company to conduct online polls and surveys of Brinc’s unique and “hard to reach audience” of NHS employees.
Find out more about the NHSOpinions online survey
panel
Smaller online retailers, local attractions and local franchisees interested
in promoting to the NHS membership should consider our Small Ads area.
Visit Small
Ads for more information
"We find the promotional days a great opportunity to really make staff aware of our product range and what great savings they can make through the sites. Turnout is high and it is excellent to see the interest shown by all."
Julian Rowlands - Superbreak
"We have found NHSDiscounts and Brinc to be a highly professional organisation. Since Center Parcs has been working with Brinc we have seen some excellent responses to our online campaigns with some exceptional web conversion rates."
Simon Jones - Sales Promotion Manager
Center Parcs Ltd
"We recently ran an online banner campaign on the NHSDiscounts website promoting our preferential home insurance and were very pleased with the volume of traffic and response this generated."
Kellie Gledhill -
UK Retail Marketing Manager
Hiscox